Journal’s MarketWatch), search for the company name or ticker symbol, and voila! You have the closing price for that day. You go to a website with historical stock information (like Yahoo! Finance or Wall St. A stock price is needed for a company for a particular date. Here is an example of an easy stock price search.ġ. It is a common question that we get at the library during tax season. Right now, that brand is Elon Musk.Tracking down a historical stock price can be really easy. 29 to ensure it is “ rock solid.”Īt the end of the day, the blue checkmark will only be as trustworthy as the brand that stands behind it. Musk has recently announced that the Blue Verified will now be re-launched on Nov.
#Twitter ticker symbol problems verification
Musk turning Twitter’s verification badge into a subscription service was wrong, and likely strategically motivated. They are protected through trademark laws irrespective of how they behave. Our legal system needs to do better and govern logos through trademark law in a way that more realistically reflects the role they play.īrands need to be held accountable. Consequently, brands do not take kindly to having their ability to use their logos limited. Logos are essential to brand identity and are extraordinarily valuable assets to their corporate owners. Corporate brands are protected through trademark laws irrespective of how companies behave. The Twitter symbol on the company’s headquarters in San Francisco. The same logo suddenly signalled two very different kinds of information and caused confusion. Power to the people! Blue for $8/month.”īut, “ verification to anyone willing to pay for it ignores the reasons the existing system was put in place and potentially undermines the overall trust in Twitter that it’s supposed to provide.” Allowing users to buy the blue checkmark logo undermined the trustworthiness it had earned. He tweeted: “Twitter’s current lords & peasants system for who has or doesn’t have a blue checkmark is bullshit. Twitter’s previous verification program began to affirm the identity of some Twitter users in response to problems with impersonation. Musk purported to be irked by the “exclusivity” of verification marks. From verification badges to loyalty checkmarks When people see a logo that seems to verify something, they often make assumptions both about what quality is being promised and the legitimacy of that promise. Other times, we simply trust the brand or platform making use of those logos and let their goodwill transfer to the symbol in question.Įlon Musk allowing verification badges to simply be bought by anyone is an example of how powerful and misguided trust in logos can be. Sometimes we trust them because they have websites that explain to us in clear terms the exclusivity of being able to use the mark. Sometimes we trust a logo simply because it uses aesthetic attributes that implicitly signal trustworthiness to us: for example, they might appear like a seal, or checkmark, or make use of words like “verified,” “ certified” or “guaranteed.” This trust comes in many forms and can be earned - or acquired - in lots of ways. We don’t necessarily understand what logos, like verification badges or Cineplex’s VENUESAFE logo, are claiming to certify or how, yet we trust them to mean a certain level of safety and authenticity. Logos are used not just to signal the brand behind a product (like Nike’s swoosh or Starbucks’ siren), they also tell us things about a product, like whether it is certified vegan or gluten free. Logos communicate information that consumers trust
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